Director for “U”: Jack Begert
Director for “For Sale”: PANAMÆRA
With his sophomore album To Pimp A Butterfly nominated for 11 Grammys, Kendrick Lamar decided to welcome the New Year in with a creative visual for “U” & “For Sale” comprised under a main title “God Is Gangsta”. Directors Jack Begert & PANAMÆRA filled the visual with some psychedelic scenes where Kendrick goes on a drunken rant then switches up to bright room where a mini baptism is taken place. Lastly ending with a mid-colorful dark room where many promiscuous women surrounds the intoxicated K.Dot. Watch “God Is Gangsta” above.
