Author Archives: Niyah Nel

Nevelle Viracocha – “Multiply”

EMPIRE’s Nevelle Viracocha (veer-ah-cho-a) unveils his cinematic new video “Multiply,” in a premiere with okayplayer. The Alabama rapper turned singer/producer is reborn, re-inventing his sound on the first release his forthcoming album ASTRAL HOUR. Produced by 7iLENT, “Multiply” is a genre-bending blend of Rap, Soul and Blues. A sonic departure from his 2016 effort Eff/Pee/Ohh (For Promo Only), “Multiply,” is a microcosm of Nevelle’s shift in creativity and musical journey. Instead of abandoning Rap altogether in favor of melody, Velle incorporates it, displaying Andre 3000-like crooning while displaying Young Thug-like frenzied energy.

“I made ‘Multiply’ for all the people who knows what it feels like to be the underdog” says Viracocha. “I’m speaking to those who didn’t start out in first place but refuse to finish last. A reminder that you have to face your reality before you can change it.” The video sweeps across indelible images displaying three distinctly different vantage points throughout, placing Nevelle in a tuxedo in an empty theater, on a Grand Piano outdoors, and a jail cell. The Spencer Sease-directed video skillfully weaves Viracocha’s ‘split’ personalities with a bit of social commentary, contrasting freedom of creativity versus freedom from persecution.

Fre$h Ft. Wiz Khalifa – Paul Masson

Fre$h (formerly Short Dawg) links with Wiz Khalifa for the XL and Chase Millie produced “Paul Masson”. “After Wiz’s show, we came back to the studio. Trashed. I told XL and Chase Millie to load up any beat, I’ma one-take it. Held my word, then Wiz came in right behind me,” Fre$h told HotNewHipHop. “We drank everything but the Paul Masson, which later became the reason I didn’t remember doing a second song with Wiz the next day.”

Millyz – Blanco (Album Stream)

Millyz is back with his new project Blanco out today. Featuring production from Money Montage (Dave East, Rich The Kid, Dizzy Wright & Styles P), Pyro Beats (Nipsey Hussle & NBA Youngboy) and more, the project continues to prove Boston’s own Millyz is here to stay!

NFA Gwanie – Hate On You

Rapper NFA Gwanie also known as Tyrone Whitt born March 17 1999 was born and raised in Atlanta GA. He started taking an interest in music at the age of 6. He wanted to be the one making the songs. When he was 9 a group named the Rich Kidz came out. Thats when NFA Gwanie realized what he wanted to be in life. At the age 11 NFA Gwanie started using the skills from his favorite artists (T-Pain, The rich kidz, the dream) and developed an autotune singing voice .When he turned 14, NFA Gwanie got kicked out and was in an out of jail. He violated his probation by leaving the house while on house arrest, That caused NFA Gwanie to sit down in jail for a year in a half, there he started to really get in tune with his music an started writing. After being released Gwanie got a labtop, mic and began recording as (Ty6ino). His home boy started recording at a studio an asked him to get on a song with him. For his latest release, NFA Gwanie delivers “Hate On You” — a smooth, effortless track that provides a tropical vibe while catering the ladies.

Crown Vega – Racks (Video)

Crown Vega live performance video of the song “Racks” off the album V.E.G.A. which is available on all streaming platforms. Also coming soon is the street single “North” featuring Stebo and the platinum selling artist Project Pat.

Southwest Mook – First Day In (Video)

Familiar piano keys run behind Southwe$t Mook’s distinct Detroit accent on her new single “First Day In.” The anthem plinks are drawn from the beat for Meek Mill’s “Dreams & Nightmares,” and as the song unfolds it becomes clear that Mook’s story is intertwined with the piercing spirit of the instrumental. For the last five months, Mill had been battling the criminal justice system, while Mook is embarking on a journey of her own. Merging the underdog spirit of Meek’s now infamous intro with the raspy authenticity of Tee Grizzley’s “First Day Out,” Southwe$t Mook picks up the baton where they’ve left off. In just under three minutes, Mook tells her story, detailing an unimaginable life of crime, a near-death experience, and her own bouts with incarceration.

In the video for “First Day In,” Mook flaunts an ankle monitor, which seems less like a restriction and more of a statement. Dressed in all black and draped in a fur, the song feels like a memorial service to her old life. Here, she’s addressing her demons and owning them, leaving no room for anyone to use her past against her. “Bullet through my chest, think my heart finna stop / Then my body it dropped / I hopped up like, ‘Nigga I’m shot,’” she raps as details the moments just before she was handcuffed to a hospital bed.

“First Day In” is an account of events that is a story only Southwe$t Mook can tell. It’s the story that’s led to her current incarceration, a three-year sentence at Huron Valley’s Women Prison, which chillingly started yesterday, the day before news broke that Meek would be released on bail.

Nya Lee Ft. Jaquae – Move It

Female emcee OG Nya Lee releases the 2018 summer banger “Move It” featuring Jaquae. “Move It was inspired by my everyday life, a depiction of my come up. I wish to inspire my sisters the fans and all of my supporters, women in general,” says Lee. “It’s a feel good song, motivation from me to you.”