California based newcomers Fetty Brothers link with two fast rising female artists in Kodie Shane and Raven Felix for the catchy “Fetty”. Produced by Stephen Ray Thomas.
Born in Brooklyn, NY, but raise in Atlanta, GA, Rasta Papi is a multi-talented artist/producer/engineer. Notching production and engineering credits for the likes of Hustle Gang, MMG, FreeBandz, 6black, and Blac Youngsta, Rasta is ready to establish himself behind the mic and in front of the silver screen. With his stock rising, especially after the release of his collaboration with Blac Youngsta (watch “Hold Me Down” here), Papi unveils his new visual for “Why You Hate Lil Bruh.” Taking care of the production himself, Rasta Papi flexes over his personally-tailored instrumental as he rises above the haters and defiantly dismisses the naysayers.
Born in London, and raised between New York and Toronto, Zolo grew up saturated in sound courtesy of his music-loving Jamaican parents. In 2016 he dropped his debut project Mindless Thoughts and never looked back.
Today MASS APPEAL premieres the video for “Need Somebody,” a track from his forthcoming Tigers & Clouds EP, featuring New Toronto crooner Tory Lanez. “The concept of the video is about me seeing another girl while I’m with my girl but because I’m greedy I want her too. but the grass isn’t always greener on the other side.”
Well connected and well respected is how Luce Cannon is known around South L.A.. A product of South Central’s rough streets and the Cali prison system, Luce Cannon is rough around the edges with a spotted background, but he is now a mainstay on the glamorous Hollywood scene.
After his song “Do Anything” Ft Fetty Wap & Love and Hip-Hop Hollywood cast member Hazel E premiered exclusively on VH1, he began to make a push to further his career.
With his album Product of South Central in the works, Luce Cannon has plans to hit the game hard as he closes out 2017.
” Product of South Central,’ is coming, I know the fans are waiting for it. I want to hit the ground game hard and I want to keep building the fan base until then. The project is the story of my life in the past and where I’m at today – we’re almost there. ” Luce Cannon said looking of his looming project.
Barring clearance issues, Luce Cannon’s debut effort is set to feature Nipsey Hussle, YG, DJ Mustard, Metro Boomin, Mike Will Made It, Miley Cyrus, Wiz Khalifa, Rick Ross, French Montana, 50 Cent, Big Sean and more.
Born and raised in a city widely known for it’s country music but with a proud Hip-Hop scene, Cashville, Tenn-a-key rapper CelSizzle drops his newest effort called, DigiScaleCel.
Hoping to once again shed light on a Hip-Hop scene that’s brought up talents like Young Buck, Starlito, Pistol and many more, CelSizzle has worked with a host of up-and-coming talents that frequent the Nashville rap scene.
“Everything I do is raw and organic,” CelSizzle explained. “I’ve produced records for artists like Starlito, KevinGates, YoungBuck, Yo Gotti, Trouble, AlleyBoy and others, so finally I decided to pick up the mic and rap on the sh*t I produce now.”
Producing, mixing and recording the project on his own, “Digi” as his friends call him brings a versatility to his music that’s appreciated by those that know the craft.
“I’ve been called a double threat because I rap and produce my own music,” he explained of his ability to record his own music.
Looking forward CelSizzle plans to focus on a few singles from the DigiScaleCel project called, “Ball Today” and “SeeNoEvil.”
In preparation for his Still Tryna Get Even project, which releases Friday, October 13, 2017, 38Mell is releasing a new song called “Lord Knows”. He also previously three music videos, “Side Street,” “Odds,” and “Starve or Ball” which have all been released in support of the project.
But it all started after his release from custody at the Louisiana Juvenile State system where 38Mell began to record at a feverish pace for 15 months straight.
Living as an orphaned teenager trying to find his way, moving in and out of the Louisiana juvenile justice system, 38Mell tells stories based on his life in the streets on North 38th St. in Baton Rouge, Louisiana.
“I got started with music about 15 months ago after my release from juvenile state custody. I had been in there for like 8 or 9 months because me and my best friend went on a high speed chase a month after my 16th birthday,” 38Mell explained.
Living in this environment, 38Mell hopes to bring inspiration to those facing tough circumstances similar to what he faced as a teenager trying to find his path in life.
“I want people to hear my story, and know my struggle. The AIDS, conviction, poverty and murder rates are at all time highs here in Baton Rouge, so where I’m from death and destruction come from all angles,” he said.
Rising above the tragedy 38Mell looks to inspire fans once again with his Still Tryna Get Even project, which releases Friday, October 13, 2017.
Bred in some of the roughest streets in America and scarred by a father who succumbed to drug addiction, boxer Yahu Blackwell has literally battled against the odds to make it to where he is today.
Fighting his way through a 156 -28 amateur record Yahu Blackwell has since gone pro and made great strides doing so as seen in his last fight versus Alvaro Vasquez.
“I been putting them boys down,” Yahu explained “My last fight was April 6th when I fought Alvaro Vasquez and I knocked him out in the first round. He was tougher than I expected and everyone you have to fight differently, but I was confident during that fight and I think I proved that.
Coming full circle, Yahu is closely tied to the world of Hip-Hop and will be instrumental in the promotion of Bankroll Fresh’s posthumous album. In addition to training and entering the ring to Bankroll’s music, he has officially been commissioned at Street Money Worldwide’s official ambassador.
In addition to wearing Bankroll’s mechandise and representing Street Moeny Worldwide, Yahu is stepping out with an entrepreneurial spirit and releasing an app that features all new music from the late-Bankroll Fresh.
“Bankrolls music is dope and when I first started listening to him it was very easy to connect with him. I’ve been training to his music and I’m to put together a lil training video to his music too,” he said.
The People’s Champ is designed to bring casual fans back to boxing as the game puts players in the ring with easy to use game play features for a thrilling boxing experience where players can fight in either amateur or professional mode. Virtual fighter’s have the opportunity to develop, show off their skills and to become the The People’s Champ.
The game is set to launch before the close of 2017.
15-0 in the International Boxing League (IBL), Yahu has boxed in Spain, Great Britain, and other countries, and has trained with Roger Mayweather, Floyd Mayweather Sr., and Freddy Roach.
Finding his way in the new world combat fighting with MMA, UFC and other popular forms of fighting, Yahu is happy that he is growing up in this era of boxing where he can be a business man and a boxer to feed his family.
“I think that boxing is different from how it was back in the day. It was more about glory and honor and all that great stuff back in the day, now fighters are more business men than anything. I think that it’s good thing because a lot of the legendary fighters retired but didn’t have anything to show for it. Now fighters are more better able to feed their families.”