The Phoenix, AZ Rap collective Prime Society was formed in 2016, when brothers Infin8 and J. Reid met the third member, Shy. Infin8 and J being blood brothers, the two were well aware of each other’s artistic abilities. Once Shy came along, the three clicked almost instantaneously and their collective passion for collaboration grew from there.

Their classical music training and playing in their father’s church played a substantial role in building their brand and helping each member tap into their individual voices to achieve a sound that is altogether their own. Shy has not only introduced singing to the group, but also serves as the Artistic Director, designing all of the group’s album artwork. Still continuing to build on their multitude of skills, Prime Society embodies what it means to be a lifelong advocate for well-rounded musical intelligence. The group’s music aims to unite sounds of the past with their own exclusive sound to produce a unique energy to the hip-hop community.

Follow Prime Society on Instragram & stay tuned, the visual for their single “Bowser” will be released this Friday, November 8th!