It seems that artists are now taking more time and creativity into making their music videos, which is great ! Artists like Kendrick Lamar, Jay Rock, J.Cole, and even Drake are putting more time into their visual artistry alongside their music. Cherele is one of those artists. Just last year she released a Miami bop titled “basically” and she’s back to give her very own visual representation of the song.
The video is a psychedelic fantasy that is filled with glimmer and glamour. A dreamy escapade that resembles a touch of Missy Elliot and Busta Rhymes inspired style of videos that sparked a new wave back in the early 2000s. This video showcases the creative mind of Cherele as she possesses many talents beyond just music. The Miami artist also co-directed alongside Kiya Lacey and lead the creative direction for the video.