PRODUCED BY: TrapMoneyBenny
DIRECTED BY: Tristian Prime
LATEST EP: Block Boy [Listen]
From releasing his latest EP Block Boy earlier in July, Toronto native Jimmy Prime drops a visual entitled “Can’t Help Myself”. Throughout the video, Director Tristian Prime shows Jimmy pulling up so clean in his white Mercedes Benz then later on strolling around the 6 in his red ATV. Jimmy Prime recently linked up with The Fader to explain his vision and concept of “Can’t Help Myself”: “I didn’t want a predictable rap visual for this video. I wanted it to be totally unpredictable while still sticking with the theme of the [project’s] campaign. To me, this video is more like a long extravagant commercial for the whole campaign. It’s just the beginning, though.” You can download Block Boy here but make sure to watch “Can’t Help Myself” above.
