DIRECTOR: JMP
CREATIVE DIRECTOR: XXXTentacion
PRODUCER: John Cunningham
ALBUM: ? | Stream via iTunes
After thousands gathered and millions mourned the physical loss of an artistic legend, XXXTentacion, a beam of light came rushing down from Nirvana in the shape of a visual. With his first posthumous release, XXXTentacion gave us all another opportunity to delve in his mind, with the official video for “SAD!”, the #1 song in the country at the moment. The 20 year old musician delivered the idea himself, as he has a funeral for his former self and ultimately going toe to toe with his past demon in order to change for the better. As XXXTentacion battles with himself, he reassures all watchers that this fight is a fight that not only we all have to go through, but one that we all can win. In such a compact amount of time, XXXTentacion has taught many of us that even when our vessel becomes incapacitated, the light inside of us that we can provide will never burn out.
#LongLiveJah
