DIRECTOR: Calmatic
PRODUCER: Hit-Boy
PROJECT: TBA
What inspired the track:
“The concept for the song came from an experience during last year’s Coachella Music Festival. We were invited to the festival by some of our white homies. During the weekend, we stayed at their mansion and just witnessed all the crazy shit they were doing. At one point, we even heard one of them yell out ‘n*gga’ when a Kendrick Lamar song came on. Ultimately, ‘Rich White Friends’ is just our view of what’s going on in the world today, everyone’s story is different, this is ours.”
