#TBT: Rick Ross – Hustlin’ (Video)

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DIRECTOR: Gil Green
PRODUCER: The Runners
ALBUM: Port Of Miami | iTunes
YEAR: 2006

“Whip it real hard.. Whip it, whip it real hard..”

With Port Of Miami 2 getting closer by the day, we at CitrusRap would like to revive the hit that brought one of Florida’s most prominent and long lasting artist to worldwide stardom.

Back in 2006, before the Luc Belaire and DGK endorsements. Before the Wing Stop, Checker’s & Rally’s franchises. Before the mogul fueds. Ultimately, before MMG. Rick Ross was still a prominent Florida figure, being that he was signed to Slip-N-Slide Records and Def Jam, after doing a stint on Suave House Records. While touring and putting out street albums, Ross continued to build a strong name for himself as the people’s choice by honing in and constantly elevating his talent and work ethic. During that run, he found an instant hit with Orlando production duo, The Runners, who at the the time had Lil Wayne and Fat Joe on their credit list.

As his debut album Port Of Miami was announced, “Hustlin” became the official single. This was Rick Ross’ first real taste taste of major notoriety. The track was an instant radio smash. Although it only peaked at 54 on Billboard’s Hot 100 charts, the record went on to sell over a million copies and gained the sights of hip hip god, Jay Z. Who eventually lent a verse for the official remix, alongside Def Jam label mate Young Jeezy.

Holding only two singles, Port Of Miami debut at the #1 spot on the charts and went on to gold certification. Kicking off a major streak of hits, selling over a combined 3 million units and signing multiple multi-million dollar ventures. Rozay, or Renzel, is the true definition of a BOSS.

With the direction of Gil Green, Rick Ross showed a version of Miami that’s familiar to natives, but foreign to outsiders and onlookers. I’m talking about dreadlocks, gold teeth, and box Chevy’s sitting on 24 inch tires and higher. The REAL Miami. References that were more common to listeners than that of the South Beach nightlight. Strictly hustlin’.

Distributing only quality work ever since, it is all that we expect from the legend. Excellence is his reputation. So continue to cherish these new singles from the boss, before the release of Port of Miami 2: Born To Kill.

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